Website Management Handbook

The Office of Marketing and Communications is here to help departments, offices, centers, etc. get the most out of their website. We work closely with members of the E-town community to develop strategies and schedules, create content, and evaluate existing websites for improvements. That being said, departments, offices, centers, etc., own their websites and have a HUGE role in maintaining and developing their website. We understand that managing a website is a relatively new skill and may be a bit overwhelming. We've put together the following to help the E-town community get started.

Overview of Roles: 

There are three major roles that need to be occupied to have a successful website. These roles can be filled by individuals or groups, and individuals can occupy multiple roles. These roles are:

  1. Manager (more details) – The manager is usually someone in a leadership role (chair/dean/director/etc), who has authority to delegate duties, and who has a passion for their department. They are mainly responsible for:
    1. setting the core objectives for the website (do you want more applicants, better qualified applicants, better yield, retention, etc…)
    2. developing a strategy to fulfill the core objectives (what is your content strategy, what is your content schedule, what areas need help, etc…)
    3. ensuring everyone understands, appreciates, and participates in the continued maintenance of the department website
  2. Editor (more details) – The editor is the logistical hub of the website. They are usually someone whose strength lies in completing projects and translating the strategy into action items. They are mainly responsible for:
    1. making updates to the website (text, forms, file, images, etc…)
    2. working with OMC, ITS, the website manager, and others to make sure your website is up-to-date, functioning properly, and on message
    3. help refine and evaluate content strategies and schedules with information from the frontline
    4. ensuring content contributors are on-task and on-time
  3. Content Contributor (more details) – Content contributors do just that, contribute content. They can be students, faculty, staff, other departments, alumni, business partners, or anyone. Content can be anything; text, images, videos, forms, tables, documents, etc. as long as it is in line with the content strategy and on schedule.