Contact Us

Have a question about how we can help you on your next project? Stop into our office on the second floor of Alpha, call us at 717-361-1410 or email us at omc@etown.edu. We're here and happy to help!

Our Team

Elizabeth "Liz" Braungard '86

Executive Director of Marketing and Communications

braungarde@etown.edu | 717-361-1525 | Alpha 206

Elizabeth Braungard

 

About Liz
Elizabeth A. Braungard "Liz" is the executive director in the Office of Marketing and Communications. She leads Elizabethtown College’s marketing and communications efforts including web, new media, integrated marketing, branding, graphic design and athletic communications. She also serves on the College’s senior leadership team, which is an executive advisory committee to Elizabethtown College President, Carl J. Strikwerda.

Braungard has 24 years of experience in the creation, execution and evaluation of brand management and marketing plans for a broad spectrum of institutions including higher education and financial services companies. Her expertise is in the areas of: marketing efficiency and effectiveness, strategic marketing, brand management, collaborative marketing planning and team-building. She has garnered a number of industry awards for excellence, both individually and as a team-member and was awarded a Certificate of Excellence in Professional Achievement by the alumni board and faculty of Elizabethtown’s Department of Communications.

Braungard earned a bachelor’s degree in communications from Elizabethtown College. In addition, she earned a certificate from the Bank Marketing Association’s School of Bank Marketing at the University of Colorado, Boulder.

Katie Griest

Marketing Assistant

griestk@etown.edu | 717-361-1526 | Alpha 207

Katie Griest

Areas of Expertise

  • Job Requests Management
  • Student Workers Management
  • Office Budget Management

About Katie
After moving to Elizabethtown in 2008 from a small town in Michigan, I quickly learned about Elizabethtown College and its outstanding reputation for providing students with a high quality education. I started working at the College in 2011 and quickly felt at home as I attended a small, private, liberal arts college myself. It is truly a blessing to work with an incredibly talented team and I love using my Communications degree to serve the College community. As Marketing Assistant, my main responsibilities include managing job requests and the student assistants. I am thankful for the opportunities I get to interact with students, faculty, and staff on a regular basis.

Elizabeth Harvey '11

Communications Manager

harveye@etown.edu | 717-361-6412 | Alpha 207

Elizabeth Harvey

 

About Elizabeth
It’s all about teaching and learning. I’m the veteran on the Office of Marketing and Communications team, having joined the College several years back after a two-decade career as a journalist and columnist with Lancaster (Pa.) Newspapers. In addition to being the communications manager in OMC and the news editor for E-town NOW -- the College’s online newsroom -- I also attend classes through Elizabethtown’s School for Continuing Education and Professional Studies. This dual role gives me a unique connection – a bit of common ground – as I work with and mentor a staff of talented student writers. My goal, each day, is to keep the campus and community informed about the great things happening at Elizabethtown College and the fantastic achievements of our students and faculty and staff members.

Holly Landis

Digital Marketing Specialist

landish@etown.edu | 717-361-1537 | Alpha 210

Holy Landis

Areas of Expertise

  • Content Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Content Writing

About Holly
I joined E-town in 2016 with a background in digital marketing, advertising and content writing. I completed an undergraduate degree with honors at the University of Sheffield, located in the United Kingdom, and have experience in publishing, higher education, and digital agency work.
At the College, I work directly with the Office of Admissions to implement new digital strategies and initiatives. I manage the Admissions website, assist with digital advertising, and oversee the Admissions social media.
Working in higher education has been a lifelong dream. College is a transformative experience for students, and I feel privileged to be a part of that at E-town.

Wendy Sheaffer

Director of Creative Services

sheafferw@etown.edu | 717-361-1143 | Alpha 204A

Wendy Sheaffer

 

About Wendy
I came to Elizabethtown College in January 2011 following 10 years of creative design growth in corporate, freelance and higher education settings. My love for design and visual expression stems from a passion to create while solving problems. Being able to turn a sketch or vision in my head into a fully functional marketing piece is challenging—but never impossible! My primary role as the Director of Creative Services is to manage the visual image and brand of Elizabethtown College. This includes providing graphic design support for marketing and brand initiatives. Specifically, my days are spent consulting with clients, recommending creative strategies, designing marketing/advertising collateral, and partnering with outside resources such as photographers and print vendors.

Lindsay Smuck

Print and Web Designer

smuckl@etown.edu | 717-361-6412 | Alpha 207

Lindsay Smuck

Areas of Expertise

  • Graphic Design
  • Branding
  • Web Design
  • Email Campaigns

About Lindsay
Starting with a bachelor's degree in communication design from Kutztown University and background in digital pre-press production, I am thrilled to have found a home at Elizabethtown College. I work alongside of Wendy and Dan, where each day, I enjoy designing print materials and web components to bring awareness to and enhance a client's project. Some of my other responsibilities as print and web designer are to coordinate projects with print vendors, update web content and provide support on website restructures. The possibilities are endless when you combine print and web design, but the true art of communicating through both mediums is discovering the most effective mix of each to speak to your audience.

Rachel Vandernick

Web Content and Social Media Manager

vandernickr@etown.edu | 717-361-1464 | Alpha 210

Rachel Vandernick

Areas of Expertise

  • Search Engine Optimization (SEO)
  • Social Media
  • Digital Advertising
  • Digital Strategy

About Rachel
Prior to joining Elizabethtown College, I spent a few years working in an agency setting managing social media campaigns and website content for Fortune 500 companies, higher education institutions, and elected political figures. I have a bachelor's degree in public relations, and am completing my master's in public relations and corporate communications. I also have certifications in SEO, PPC, Google Analytics and social media.

On campus, I work with our academic departments to manage their websites. I also direct the SEO and digital advertising strategy for the departments as well as the College, and manage the College's social media accounts.

I think what makes E-town special is the over-arching commitment to service (our motto is after all "Educate for Service"). I love seeing the way the College community puts their knowledge and talents together to better the world around them.

In my spare time, I'm also a blogger focusing on public relations and Central American and Caribbean travel.

Danilo Yabut

Director of Web and New Media Strategy

yabutd@etown.edu | 717-361-1396 | Alpha 210A

Danilo Yabut

Areas of Expertise

  • Electronic templates (powerpoint, word, etc…)
  • Email campaigns
  • Video development
  • Website design, content strategy, and training

About Dan
I came to E-town in October of 2010 following 6 years as a web professional, 8 years in Higher Education marketing and communications, and over 10 years as a design professional. My professional development mirrors the evolution of technology in our culture, so it’s no surprise that my primary role is to use electronic media to help tell the E-town story.