Graduate Certificate in Sports Management

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Graduate Certificate in Sports Management

Sports Management

Sports is a microcosm of society and the world. Etown's Graduate Certificate in Sports Management will help students develop an awareness of business and leadership careers in sports and athletics. Focus will be on setting personal goals to discern career paths, start and improve careers and network with professionals in a variety of areas (local, state, regional, national, international) and in various professional settings (public and private).

Careers in the competitive, multi-billion dollar sports industry rely on ethical leaders who have developed specific workplace and personal values along with various leadership, communication and organizational skills. This program is designed for students to gain the knowledge and experience needed to work successfully in multiple roles across the sports industry.

This 12-credit certificate includes four online courses which can be completed in as little as one year. The certificate can also be stacked into Etown's 36-credit Master of Business Administration (MBA) or Master of Strategic Leadership (MSL) .

Students who complete the Sports Management certificate are eligible to apply for the Registered Athletic Administrator credential through the NIAAA. In addition, students with two years of Athletic Director experience can become eligible for the Certified Athletic Administrator certification exam.

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Program Formats:

Online

Credits Required: 12

Tuition:

$695/Credit
10% Alumni Scholarship

Program Outcomes

Apply strategic leadership decision-making and ethics related to sport business.
Analyze social, cultural, and political influences on sport business.
Evaluate sport program administration, philosophy, standards, policies and procedures.
Develop an understanding of sport administration communication, networking, and marketing.
Examine personal, interpersonal, and team-based skills and competencies.

Certificate Requirements

The Graduate Certificate in Sports Management from Elizabethtown College requires 12 credit hours of academic work. Students must take all 12 credits from Elizabethtown College to be awarded the graduate certificate.

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Sports Management Course Descriptions

This course considers leadership dilemmas that can arise when individual values conflict with those of the organization or when a situation requires decisions with conflicting value sets. Students use case studies, their own experiences, and current events to examine actions leaders have taken and consequences faced when confronted with ethical dilemmas. Students work on a real-life ethical dilemma for understanding in-depth reasoning of the problem and to develop an action plan for solving and preventing similar problems at the organizational and societal levels. From these discussions, students have an opportunity to develop a personal model for ethical leadership. Through an examination of team culture, this course allows for an exploration of the development of ethical leadership skills and critical workplace values within competitive business, sports, and athletics settings.

This course explores the basic knowledge and understanding in media relations and marketing in sports. Emphasizes building and managing effective media relations, statistics, publications, and promotions. Critical to success is development of leadership skills and customer service skills. Students will embrace an ability to adapt to emerging technologies, innovation, and competing priorities.

This course provides an overview of management of resources and administration pertaining to all levels of athletics. Focuses on basic theories of management and administration in athletic organizations. Addresses planning, scheduling, and financing aspects required to run a successful athletics program. Students develop communication and management skills with an emphasis placed on decision making.

This course will explore how to bring out the best in yourself and others to drive team performance. Students will develop an understanding of strategic management and apply elements, such as decision-making, implementation, listening, learning, change management and strategy execution, to impact outcomes. Introduces a set of personal, interpersonal, and team-based skills and competencies required in leadership roles. These skills include self-awareness, managing stress, creative problem solving, communicating effectively, gaining power and influencing others, correct performance and motivation problems, managing conflict, and delegation.

Are you ready to add a credential to your resume? Get started now with a Graduate Certificate in Sports Management from Elizabethtown College.

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Career Outlook

A certificate in Sports Management opens various pathways for students in organizations including K-12 schools, national and international sports associations, colleges and universities, and sport agencies.

Careers in Sports Management

Average salaries for careers in the United States according to Payscale.com

Sports Talent Manager - $117,300
Contract Manager - $80,000
Athletic Director - $60,000
Sports Agent - $58,000

Athletic Coach - $43,000
Fitness Manager - $43,000
Sports Event Coordinator - $41,000

I felt that the faculty were very knowledgeable and they made the classes interesting. The online classes were well-run and efficient. Elizabethtown College made me feel welcome and that my education was important to the school.

- Karen Skeehan

When I decided to go back to earn my bachelor’s degree, Etown offered me the ability to work at my pace. The program was very accommodating and the instructors were flexible and understanding of my needs working full-time as a single mother.

– Mariko Bender

Each facilitator excels your knowledge and skills. The professors teach relevant material that you can apply in your current job immediately.

– Tony Knepp

I wanted to make a difference and make an impact in my career. I built my foundation through the Elizabethtown College program. I also wanted to give my kids an example of a role model to give them the motivation to pursue their goals.

– Marilyn Murray

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Elizabethtown College

717-361-1411

One Alpha Drive
Elizabethtown, PA 17022-2298

Elizabethtown College does not discriminate on the basis of gender, race, color, religion, age, disability, marital status, veteran status, national or ethnic origin, ancestry, sexual orientation, gender identity and expression, genetic information, possession of a general education development certificate as compared to a high school diploma, or any other legally protected status. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discrimination or harassment of any kind is strictly forbidden.

Elizabethtown College

Sports Management

Sports Management

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Program Formats:

Credits Required: 12

Tuition:

Program Outcomes

Certificate Requirements

Sports Management Course Descriptions

SPT 500 Ethical Sports Leadership– 3 credits

SPT 510 Media Relations and Marketing in Sports – 3 credits

SPT 520 Sports Program Resource Management – 3 credits

SPT 530 Leadership and Excellence in Sports – 3 credits

Career Outlook

Careers in Sports Management