Website Privacy and Terms of Service Statement
The Elizabethtown College website is intended to provide visitors with information about the College’s culture, academic programs, news, events, and other areas of interest.
If you choose to provide personal information, it will solely be used for the purposes for which you have authorized, and the College will take every reasonable measure to ensure its privacy – we believe in your right to privacy. Elizabethtown College employs best practices in protecting such information. However, it is not a guarantee of privacy, as it is possible for collected information to be disclosed without the College’s permission or knowledge. For this reason, Elizabethtown College disclaims any warranty or representation of privacy or non-disclosure of information collected through the use of our websites.
Data Collection and Usage
When you visit the Elizabethtown College website, our web server automatically recognizes the Internet domain and IP address from which you accessed our website. We also collect information on your use of our website through cookies and similar technologies, as described below.
If you choose to provide us with personally identifiable information, such as by filling out a form, subscribing to a newsletter, or contacting us, the College will use this information solely for the purpose for which it was collected. We may use your personal information to communicate with you, improve our services, or provide information that may be of interest to you, in line with your preferences.
Legal Basis for Processing Personal Data
We collect and process personal data in compliance with applicable laws, including the General Data Protection Regulation (GDPR) for visitors from the European Economic Area (EEA). The legal bases for our processing activities include your consent, the necessity to provide services, compliance with legal obligations, and the College's legitimate interests in improving our offerings and ensuring the functionality of our website.
Cookies
This website uses cookies, which are small text files sent to your computer when you first visit. The cookie is stored on your computer and allows you to be recognized when you visit again later. We use cookies to enhance your visits, most often by pre-filling your name and other information on forms you submit to us. Cookies do not collect or store any personally identifiable information.
You may choose to disable cookies by adjusting your browser settings; however, certain features of our website may not function properly without them.
Targeted Advertising
This website uses remarketing services, such as Google, Facebook, and Adroll, to advertise on third-party websites to previous visitors of our site. Third-party vendors place cookies on users' browsers for targeted advertising purposes and serve ads to locations such as the Google search results page or any site in the Google Display Network based on someone's past visits to our website.
Data such as identification of your internet browser or computer operating system may be collected for targeted advertising. This information is collected to track usage behavior and compile aggregate data to facilitate content improvements. You may opt out of Google's use of cookies by visiting Google's Ads Settings and opt out of the additional use of cookies by visiting this site .
In addition, we gather aggregate information about general user trends and interests via third-party services such as Facebook Pixel and Google Analytics. Facebook Pixel and Google Analytics use cookies, which are text files placed on your computer to analyze how users use this site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Facebook and Google. Facebook and Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity, user demographics, and internet usage.
Facebook and Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf. Facebook and Google will not associate your IP address with any other data held by Facebook and Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.
By using this website, you consent to the processing of data about you by Facebook and Google in the manner and for the purposes set out above. Learn more about Google's Privacy Policy , Google Analytics Terms of Service , and Facebook Pixel's Terms for Tracking .
Data Retention
Personal data collected through our website is retained only as long as necessary for the purpose for which it was collected, or to comply with legal requirements. We will securely dispose of data that is no longer needed, in accordance with applicable laws and best practices.
User Rights
Visitors from the EEA have specific rights under the GDPR, including:
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Access : You have the right to request access to the personal data we hold about you.
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Correction : You may request the correction of any inaccurate or incomplete information.
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Deletion : You have the right to request the deletion of your personal data, subject to certain conditions.
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Restriction : You can request that we restrict the processing of your personal data in certain circumstances.
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Objection : You have the right to object to the processing of your personal data, including for direct marketing purposes.
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Portability : You can request that your personal data be provided to you in a structured, commonly used, and machine-readable format.
If you wish to exercise any of these rights, please contact us at web@etown.edu .
Links to Third-Party Websites
Elizabethtown College's web content may link to third-party sites that are not owned or affiliated with Elizabethtown College. While we try to link only to sites that share our high standards and respect for privacy, these third-party sites are not controlled or monitored by Elizabethtown College, and as a result, this privacy policy does not extend to those sites.
Surveys
Elizabethtown College may, on occasion, conduct online surveys, which can include both the campus community and users who are not directly affiliated with the College. As part of these surveys, we may, with the user's permission, collect identifying information. This information is gathered to be used for quantitative analysis of services and attitudes towards Elizabethtown College. If this information is to be made available to other organizations or published, this will be made known to users prior to participation, and their permission will be explicitly requested. Users may choose to decline participation if there is a concern about the use of this information. Survey information will be released only in aggregate form and not in connection with any identified individual user.
For More Information
By using the Elizabethtown College site(s), you signify acceptance of our privacy policy. We reserve the right to make changes to this policy at any time.
If you have questions or concerns about Elizabethtown College’s privacy policy or suggestions on how it can be improved, please contact: web@etown.edu .
Additional privacy policies: