OMC Staff
Meet the OMC Team
Have a question about how we can help you on your next project? Stop into our office on the second floor of Alpha, email us at omc@etown.edu or call us at 717-361-1410. We're here and happy to help!
Keri Straub
717-361-6412 | straubk@etown.edu | Alpha 210 A
Vice President for Enrollment Management, Marketing and Communications
Areas of Expertise:
- Public Relations
- Media Relations
- Marketing & Enrollment Marketing
- Digital Communications and Strategy
- Strategic Communications
- Brand Reputation
Keri Straub is the Vice President for Enrollment Management, Marketing and Communications and Liaison to the Board of Trustees at Elizabethtown College. For more than 15 years, Straub has worked in both the education and broadcast television industries bringing a wealth of experience in public relations, media relations, marketing, digital, strategic, and crisis communications. A former news reporter and producer, Straub has an extensive background within the media industry and serves as the College spokesperson managing media inquiries, pitches, and editorial content for the College. Straub also leads the institution's enrollment marketing, oversees the digital and web functions as well as the strategic communication efforts for the institution. She also serves as editor of the Elizabethtown College magazine. Straub holds a Bachelor of Arts degree in Journalism with a minor in Communication, Arts & Sciences from The Pennsylvania State University. She also holds an Advanced Public Information Officer (PIO) certificate from FEMA.
Austin Crull
717-361-1464 | crulla@etown.edu | Alpha 210
Assistant Vice President for Marketing
Areas of Expertise:
- Admissions/Enrollment Marketing
- Digital Advertising
- Social Media & Content Marketing
- Communications
- Visual Media
Austin Crull serves as the Assistant Vice President for Marketing at Elizabethtown College. He came from the University of Pittsburgh where he spent eight years working in roles with the Pitt Alumni Association and Pitt Athletics. Crull oversees the marketing strategy for the College as well oversees the development of digital marketing content including social media channels, website, and email marketing. Crull holds his Bachelor of Science in Business Administration degree in Marketing from the University of Pittsburgh.
Lindsay Enochs
717-361-1268 | enochsl@etown.edu | Alpha 209
Print and Web Designer
Areas of Expertise:
- Graphic Design
- Branding
- Web Design
- Email Campaigns
Lindsay Enochs is the Print and Web Designer at Elizabethtown College. She has professional experience in print, digital, and freelance design, and the prepress production industry. Her dual role provides creative approaches to both print and digital projects and provides a bridge between the two mediums. Enochs serves as a resource for brand identity and graphic design for the College by consulting with clients, coordinating projects with outside print vendors and photographers, updating web content and layout, and designing emails for internal and external audiences. Enochs holds a Bachelor of Fine Arts degree in Communication Design from Kutztown University and a Bachelor of Science degree in Business Administration from Elizabethtown College.
Justin Herforth
717-361-1537 | herforthj@etown.edu | Alpha 207
Social Media & Content Marketing Coordinator
Areas of Expertise:
- Social Media & Content Marketing
- Communications
- Visual Media
- Project Management
Justin Herforth joined Elizabethtown College in March of 2023 as a Social Media and Content Marketing Coordinator. He is responsible for creating, implementing, and analyzing social media content for College platforms which includes collaboration with other members of the campus community. Herforth came from Alvernia University where he spent three years as part of the admissions staff. He holds his Bachelor of Arts degree in Communication with a focus on Journalism from Alvernia University.
Zach Klinedinst
717-361-1526 | klinedinstz@etown.edu | Alpha 206
Front-End Web Developer & Designer
Areas of Expertise:
- Responsive Web Design
- CMS Support
- Communications
- Marketing Support
- Visual Media
Zach Klinedinst joined Elizabethtown College in September of 2019. His efforts are centered on strategic digital planning and the uniform application of the college's branding and marketing initiatives across the online environment. He serves as primary contact for campus clients for their website-related needs and provides support for both faculty and staff in navigating the website's Content Management System (CMS). In addition, Zach offers expertise in video production as well as photography. Klinedinst holds a Bachelor of Arts degree in Communications with a minor in Graphic Design from Elizabethtown College.
Wendy Sheaffer
717-361-1143 | sheafferw@etown.edu | Alpha 204 A
Senior Director of Creative Services
Areas of Expertise:
- Brand Management
- Creative Strategy
- Graphic & Identity Design
- Advertising Design
Wendy Sheaffer is the Senior Director of Creative Services at Elizabethtown College. She has more than 20 years of design experience as a creative and marketing communications professional in the higher education, freelance, and corporate industries. Sheaffer’s primary role is to manage the visual image and brand of the College through integrated marketing channels. Her days are spent consulting with clients, recommending creative strategies, designing marketing/advertising collateral, and partnering with outside resources such as photographers and print vendors. Sheaffer is a Lancaster County native and holds a BFA degree in Communication Design from Kutztown University. She is working towards earning her Master’s in Strategic Leadership degree with Elizabethtown College’s School of Graduate and Professional Studies.
Emily Svetecz
717-361-1396 | svetecze@etown.edu | Alpha 207
Digital Marketing Specialist
Areas of Expertise:
- Project Management
- Electronic Media
- Digital Communication
Emily Svetecz joined Elizabethtown College in August of 2022 as the Digital Marketing Specialist. She is responsible for the project management system for the Office of Marketing and Communication team and handles social media and email communication assignments. Svetecz is a Lancaster county native and has spent five years at Lancaster Catholic High School a part of the Admissions and Marketing team. She holds her Bachelor of Arts degree in Public Relations and Communications with a focus on Electronic Media from Waynesburg University.
Brad Weltmer
717-361-1710 | weltmerb@etown.edu | Alpha 208
Director of Communications & Social Media
Areas of Expertise:
- Social Media & Content Marketing
- Communications
- Public Relations
- Visual Media
Brad Weltmer joined Elizabethtown College in January of 2021 as a Social Media and Content Marketing Manager. He is responsible for creating, implementing, and analyzing social media content for College platforms which includes collaboration with other members of the campus community. Weltmer came from Franklin & Marshall College where he spent eight years as part of the athletic communications staff. He holds his Bachelor of Arts degree in Journalism with a focus on Public Relations from Indiana University of Pennsylvania.
Student Assistants
Alexis Cooper '25
Criminal Justice
Olivia Fabiano '25
Integrative Studies major (Marketing and Psychology)
Aileigh Mulligan '27
Communications/Political Science major
DaniRae Renno '25
Journalism major
Aya Zourgani '26
Graphic Design and Computer Science major
717-361-10001 Alpha Drive
Elizabethtown, PA 17022© 2024 Elizabethtown College
Elizabethtown, PA 17022© 2024 Elizabethtown College
Elizabethtown College does not discriminate on the basis of gender, race, color, religion, age, disability, marital status, veteran status, national or ethnic origin, ancestry, sexual orientation, gender identity and expression, genetic information, possession of a general education development certificate as compared to a high school diploma, or any other legally protected status. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration of educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discrimination or harassment of any kind is strictly forbidden.