Business Administration

Leadership in Business

Study at one of the top Business Administration programs in Pennsylvania. A Business Administration degree from Elizabethtown College provides you with a comprehensive education and the solid foundation you need to enter a variety of business and leadership careers. Whether you are looking to start your own business or work up to managing one, our flexible program will provide you with the necessary skills and business acumen.

Meet Our Faculty Course Catalog

Business Administration Concentrations

Our Business Administration major is flexible, yet specialized. You’ll choose from one of six concentrations to help you develop specific skills and explore your areas of interest within business.

Accounting

A concentration in Accounting will help you better understand how financial statements of an organization are prepared for presentation to the investing public. This knowledge will help you as a business leader to understand and assess the financial implications of business decisions and the effect these decisions may have on your company’s ability to obtain additional capital.

Economics

A concentration in Economics enables you to understand decision making by consumers and firms, the allocation of resources in society, and the role of government in a market economy

Entrepreneurship and Family Business

The goal of our Entrepreneurship and Family Business concentration at Etown is to nurture an entrepreneurial mindset that inspires an entrepreneurial life that goes beyond launching a start-up or owning a business. Entrepreneurship is also about being entrepreneurial while working for others or getting involved in the community and becoming a social entrepreneur

Finance

The Finance concentration teaches you about the principles of investing, financial institutions management, foreign-exchange risk management, and financial transactions such as leasing, mergers, and acquisitions.

Talent Management

Our Talent Management concentration sharpens your soft skills, such as emotional intelligence and communication, helps you discover your unique leadership style, and improves your ability to work with people in a team setting. It also focuses on essential human resource competencies, advanced legal principles, and managing technology and innovation in a changing environment.

Marketing

Every company asks about its customers: What do we know about them? How do we get and keep them? Why should they buy from us? In Marketing, we are chiefly concerned with being better at satisfying the customer than our competitors can. If we manage that, we bring in money to pay the bills and put food on the table. If we don’t, the company sinks for want of customers. Interested in ensuring your company’s growth? Come join us in marketing.

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Learn From the Best

To be the best, you need to learn from the best. Our expert faculty have a wide range of experience from companies both large and small, with skills in finance and investment, marketing, accounting, mathematics and more. Every student in Etown’s School of Business has access to a faculty-mentor who helps you to be exceptional. Our students also have access to more than 24,000 alumni who feel the call to help their fellow Blue Jays succeed.

Step Into the Field

At Etown, every business student who wants an internship or co-op can complete one. Guided by a faculty advisor, you’ll design a personalized academic plan and pursue opportunities with organizations ranging from Big Four firms and Fortune 500 companies to family businesses in central Pennsylvania. Etown’s Career Development Center, alumni network, and annual Business Meet & Greet provide valuable connections that often lead to competitive internships and full-time jobs—like the Hershey Company co-op, where 100% of students earned job offers. These experiences help you apply classroom learning, sharpen skills, and launch successful careers.

What Can I Do With a Degree in Business Administration?

By studying business theories, students can learn more about the world of business. Students who study business administration learn how to apply knowledge to help solve problems and how to manage large groups of people. These skills could lead them to careers in marketing, finance, human resources, sales, or any number of other fields. Students explore careers such as, Procurement Officer, Office Administrator, Human Resources Manager and Advertising & Marketing roles.

Business Administration Minor

Don’t have time to add a business major to your current major? Completing a Business Administration minor would be a great way to get your feet wet in the world of business and supplement your current major. The minor is designed to provide you with the fundamental building blocks of business in the areas of accounting, management, law, and economics.

After Graduation

Etown Business Students are Ahead of the Game

More than 95% of Etown graduates find a job in less than a year. That’s faster than the national average of 50%. In fact, many of our students receive job offers before they graduate! Companies that employ our students include: