Business Analytics Major

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Growth in Business

Are you interested in helping a business or organization to grow using big data? Our Business Analytics major could be the perfect fit for you. This interdisciplinary program blends courses in business and computer science to provide you with a unique skillset for a career in rapidly growing and in-demand industries such as accounting analytics, marketing analytics, finance analytics, HR analytics, or e-commerce.

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Keep Pace With a Rapidly-Changing Data Landscape

With algorithms and software around the world being updated on a daily basis, keeping up with changes can be a challenge. As a Business Analytics student, you will learn how to stay on top of these changes and to adapt your skillset to respond to the needs of business in the 21st century. Your ability to interpret and communicate results from statistical analysis in fast-paced industries will make you a strong candidate for postgraduate programs and careers. Our Business Analytics program is structured to help you gain the skills you need to pursue a career in your chosen field. You’ll take Business Data Science (B.S.) foundational courses in economics, accounting and finance, along with computer science classes focused around data. Some of our courses include:

AC 101 – Principles of Accounting
BA 101 – Business and Society
BA 325 – Corporate Finance
DS 300 – Data Mining
DAT 315 – Machine Learning

We have a strong connection with our School of Business alumni and businesses in the local community and provide a number of networking opportunities for our students throughout the year. These networks also help our students to gain internship placements and jobs after graduation.

The Value of a Business Analytics Degree

When you major in Business Analytics, you will learn how to organize data, build algorithms and develop predictive analytics models with application to business problems. With a Business Analytics degree, you will be able to use your quantitative skills in a business setting to identify the variables that influence employee retention, customer loyalty, or investment decisions. By studying Business Analytics at Etown, located in south-central Pennsylvania, you will have the opportunity to receive high-level classroom training, participate in real-world learning experiences both on and off campus and grow your professional network with our strong connections to the local community and our alumni.

Want to learn more? Find out more about our Business programs at Etown and the Admissions events that we have coming up throughout the year!

Schedule a visit! You’ll have the opportunity to tour our 200+ acre campus, meet the admissions team, and talk with current students and faculty about opportunities in the School of Business!

What Can You Do With a Business Analytics Degree?

Careers in this field are growing quickly. According to Glassdoor.com, careers as a Business Analyst are some of the best in the country, with an average starting salary of $71,000.

After completing your degree in Business Analytics, you will be ready to enter the workforce in roles such as:

Data Analyst
Data Administrator
Business Analyst
HR Analyst
Marketing Analyst

Are you interested in a career as an HR Analyst?

Demand for this career will grow by 44% by 2028
Median salary: $61,498 per year

Source: Glassdoor.com

FIRST-YEAR EXPERIENCEarrow_right_alt

Elizabethtown College

717-361-1000

One Alpha Drive
Elizabethtown, PA 17022-2298

Elizabethtown College does not discriminate on the basis of gender, race, color, religion, age, disability, marital status, veteran status, national or ethnic origin, ancestry, sexual orientation, gender identity and expression, genetic information, possession of a general education development certificate as compared to a high school diploma, or any other legally protected status. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration of educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discrimination or harassment of any kind is strictly forbidden.