Marketing
A Strategic Advantage
Elizabethtown College offers a Marketing major that will prepare you for a variety of roles in business. Marketers leverage emerging technology with digital marketing strategies, develop pricing strategies, manage advertising campaigns or can even branch out into the more creative side of things as an advertising copywriter or graphic designer.
Marketing Concentrations
Every company asks: What do we know about our customers? How do we get and keep them? Why should they buy from us? In marketing, we are chiefly concerned with being better at satisfying the customer than our competitors are. If we manage that, we bring in money to ensure that the business continues to grow. If we don’t, the company sinks. Interested in ensuring your company’s growth? Come join us in marketing. You can choose from five new tracks within the major to tailor your Etown experience to your career goals and interests:
The role of a Category Management Analyst is to identify opportunities to maximize sales for a certain category of products (such as food items and cosmetics) by collecting and assessing data on the product, competitor brands and consumer trends. We’re excited to offer this track in association with the Category Management Association, providing our students with the opportunity to sit for certifications that are typically only available to working professionals. We are the only school in PA and only one of five nationally to offer this type of program!
If you are interested in working in a visually creative field such as digital marketing or advertising, this track could be perfect for you! You will learn how to interpret and analyze consumer behavior and adapt these findings to successful marketing campaigns for a product or service. This track also offers opportunities to learn more about public relations and visual communications, in collaboration with our Communications Department.
Looking for a career in sales? This track will provide you with the tools to pursue these opportunities as you study traditional service and retail marketing, learn how to write and present business plans, identify sustainable business practices and manage business budgets.
Data is a crucial part of the business world and knowing how to interpret this is key to your career success. Within this track, you will take classes in data analytics, market research and business analytics. You will gain a strong understanding of technical concepts and data analysis skills that can be used to drive effective marketing campaigns.
Our self-designed track allows you the opportunity to work with our Business faculty to construct a program that fits your unique passions. With guidance from your advisors, you will complete directed studies in core business areas, such as consumer behavior, alongside elective classes in your chosen topic of interest. This is a great option for you if you are considering a career in a specialist industry or marketing niche, such as sports marketing, entertainment marketing or non-profit marketing.
WANT TO KNOW MORE?
What Can I Do With a Degree in Marketing?
There are so many career paths open to you and our Marketing major provides you with the flexibility and breadth of options to pursue the path that interests you most. Our graduates have worked for some of the top companies in the world, including The Hershey Company, Unilever, McCormick, Mars, Omnicom, Discovery Networks, ESPN, Turkey Hill, Ahold and Mondelez. Marketers work in all areas of business from traditional product marketing to emerging digital marketing strategies. You could even branch out into the creative side of things as an advertising copywriter or graphic designer. You have the possibility to work up to the role of Market Research Analyst, Promotional and Advertising Manager, Account Executive, Marketing Manager, or Chief Marketing Officer of a corporation.
Why enroll in a marketing program?
As a marketer for an organization, you will play a strategic role in its growth and development. Customers keep the company thriving, so it is crucial to understand their attitudes and behavior. Our Marketing program places special emphasis on research-based strategies to identify, attract, and retain customers, through an understanding of all aspects of the marketing mix. Every company asks: what do we know about our customers? How do we get and keep them? Why should they buy from us? In marketing, we are chiefly concerned with being better at satisfying the customer than our competitors are. If we manage that, we bring in money to ensure that the business continues to grow. If we don’t, the company sinks. Interested in ensuring your company’s growth? Come join us in marketing.
Take innovative Marketing Courses
Enroll in our marketing program and learn how to make a company thrive and grow. You will gain an understanding of product and service development, different pricing strategies, and how price conveys certain information about a brand. You will learn about the role of supply chain and logistics in crafting successful distribution strategies. You will also learn approaches to truly understand customers, sometimes better than they understand themselves. You will also study effective ways to communicate with customers, regarding the attributes and benefits of a certain product or service.
Marketing Minor
The marketing minor is designed to offer students an in-depth exploration of the role the discipline plays across all organizations and in relation to other business functions. Students will develop an understanding of the foundational aspects of marketing, learn how to apply marketing principles, explore the ethical implications of the discipline, and discover the varied career paths available in marketing that may be of interest to those completing other majors.
After Graduation
Etown Business Students are Ahead of the Game
More than 95% of Etown graduates find a job in less than a year. That’s faster than the national average of 50%. In fact, many of our students receive job offers before they graduate! Companies that employ our students include:
Many of our students continue their education at prestigious institutions around the world:
