Media Analytics and Social Media

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Media Analytics and Social Media

Digital Competency

Prepare for your career in digital marketing and strategic communications by majoring in Media Analytics and Social Media. Our interdisciplinary program combines courses in Communications, Business and Computer Science to give you experience across a wide range of digital techniques and software that will teach you to measure, monitor and analyze digital communications data.

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Become an Industry Expert

Social Media Management

Online Content Creation

Marketing Data Analysis

Client Account Management

Journalism

Whether you’re interested in pursuing a career as a Social Media Analyst, Digital Marketing Manager, or a Web Analytics Specialist, your degree will provide you with the analytical and problem-solving skills needed to thrive in a world dependent on digital technology. You will have numerous opportunities to put your new skills into practice while at E-town, through hands-on learning experiences and working directly with clients in the local community through our student-run communications agency, The Jay Firm. We also have a number of student media opportunities that you can get involved in from your first day on campus!

Tailored For You

Our Media Analytics and Social Media courses give you the opportunity to tailor your degree program to suit your interests. Most are focused on either Communications or Computer Science, with courses from our Business and Math departments also an option. Some of the classes we offer include:

Introduction to Media Analytics
Social Media: Technology and Culture
Big Data and Statistical Analysis
Machine Learning
Principles of Marketing
Multimedia Journalism
Communication Law and Ethics

More information on the classes for this major can be found in our course catalog.

The Real World Difference

Throughout the course, you will learn how to use analytical tools such as Google Analytics to assess real data and digital advertising platforms like Google Ads to create targeted and customized messages that are a good fit for your audience. You will learn about data visualization and how to present this information to clients and key business stakeholders. You will also have first-hand experience in effectively monitoring social media channels and creating appropriate content through forecasting and measuring tools, along with using advanced digital marketing techniques such as search engine optimization (SEO) to enhance the experience of customers to a website. All Communications students are required to take our capstone course to demonstrate your new skills and put them into practice. We also encourage our students to participate in one or more of our student-run organizations, as well as completing internships throughout your time at Etown.

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Where Our Students Go

All Communications students are required to take our capstone course to demonstrate your new skills and put them into practice. We also encourage our students to participate in one or more of our student-run organizations, as well as completing internships throughout your time at E-town. Our students have interned at:

Digital media content creation companies
Digital marketing agencies
National and local magazines and online publications
National and local newspapers

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Elizabethtown College

717-361-1000

One Alpha Drive
Elizabethtown, PA 17022-2298

Elizabethtown College does not discriminate on the basis of gender, race, color, religion, age, disability, marital status, veteran status, national or ethnic origin, ancestry, sexual orientation, gender identity and expression, genetic information, possession of a general education development certificate as compared to a high school diploma, or any other legally protected status. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration of educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discrimination or harassment of any kind is strictly forbidden.